Sunday, July 19, 2020
How to Mind Map Creative Advertising Ideas with MindMeister - Focus
How to Mind Map Creative Advertising Ideas with MindMeister - Focus This is a guest post from Nitzan Gursky. Nitzan is the Marketing Team Leader at Infolinks, one of the largest monetization networks in the world and the company behind AdShop. Connect with Nitzan on LinkedIn. No advertising campaign can be a success without the right creative. In this article Ill share how to mind map creative advertising ideas, using MindMeister. There are many benefits to online advertisingtremendous reach, pinpoint targeting and clear reporting of which campaigns are working, and which arenât. However, Iâve often found that businesses put a lot of time (and money) into choosing an advertising platform, but get stuck when it comes to developing the creative idea. Thatâs understandable. Many fine marketers freeze up when it comes to the time to get creative itâs why designers and copywriters are in such high demand. If youâre in need of a way to bring your idea to life, thereâs no better way to get started than with a brainstorming sessionand MindMeister is an intuitive, effective solution to mind map creative ideas. How to Get Started? Here are three important steps: Understand the ads youâre creating: To begin, you need a basic understanding of the advertising platform youâre using. What kind of space will your ad live in? If itâs an InFold ad, for example, then you know you have a certain amount of space for the creative assets you create. Tell a story in your ad: The best creative tells a story that connects your business or brand to your next customer. One of the best ways to tell a story when you donât have a lot of real estatelike on a text adis to make sure you focus in on a few key differentiators. What makes your products or services unique? Find the best ad by trying more than one: No one really knows how your creative is going to perform until it does. If you have more than one way into your story, you have a better chance of finding the best idea, by testing out a bunch of good ones. This is where mind mapping can really come in handy. Know what youâre working with To know what your ad needs, you need to know what youâre working with. For example, if youâre running an InFold ad with Infolinks, youâll have a leaderboard ad thatâs a 720 x 90 pixel ad that usually contains an image, supporting copy and a link (usually, to a relevant page on your website). Hereâs an example of an InFold ad: Notice that with this type of display ad, you have room to communicate one key message and one key call-to-action, which is the button that you want people to click on to take the next step towards becoming a customer. Knowing what youâre working with is key to building your story, which is our next step. How to tell a story in a small ad Many online advertising opportunities occur in a small space think ads on mobile phones so you want to make sure the story is focused. This could be the story of your new product, a seasonal promotion or maybe why youâre different to your competitor. But how do you boil down everything thatâs great about your business into a single idea? Imagine you sell shoes. Say, athletic shoes. When you tell the story of your shoes, itâs important to simplify. For example, you could tell the story of the quality of your shoes. You can use MindMeister to mind map creative advertising ideas and plan what youâre going to focus on in your ads. In this example, Iâve divided my hypothetical campaigns into âqualityâ and âvalue.â When you create your ad about your shoesâ quality, use words that convey the idea of quality and use a picture of a beautiful shoe to reflect that. Finding the best ad Iâm going to tell you a secret: No one really knows if an ad is going to work before they run it. But you have better odds of finding a winning ad if you run variations, especially of your ad text. By using MindMeister to mind map creative ideas, you can generate enough ideas to test a selection of ads. Next, use your mind map to plot out how youâd vary the text on the ad. In this example, Iâve shown how you could plot out three options for the âValueâ ads: And here are three options for the âQualityâ ads: Notice that the only thing that varies is how the idea of âpriceâ or âqualityâ is phrased. Can one or two words really make a difference? Yes. Many studies have shown that changing one word in an ad can increase response significantly. So try using MindMeister to mind map creative adverts with varying language, colouring, visuals and call-to-actions. The Bottom Line: Creating Great Ads Takes Planning Online advertising offers a terrific opportunity for those who can use it well. In this short blog, Iâve given you a few steps that can help improve how you approach your campaigns, especially your advertising creative. Now, itâs up to you to take these ideas and test them out by using MindMeister to mind map creative ideas for your next digital advertising campaign. Mind map your next campaign Get Started with MindMeister Its free! Get Started with MindMeister How to Mind Map Creative Advertising Ideas with MindMeister - Focus This is a guest post from Nitzan Gursky. Nitzan is the Marketing Team Leader at Infolinks, one of the largest monetization networks in the world and the company behind AdShop. Connect with Nitzan on LinkedIn. No advertising campaign can be a success without the right creative. In this article Ill share how to mind map creative advertising ideas, using MindMeister. There are many benefits to online advertisingtremendous reach, pinpoint targeting and clear reporting of which campaigns are working, and which arenât. However, Iâve often found that businesses put a lot of time (and money) into choosing an advertising platform, but get stuck when it comes to developing the creative idea. Thatâs understandable. Many fine marketers freeze up when it comes to the time to get creative itâs why designers and copywriters are in such high demand. If youâre in need of a way to bring your idea to life, thereâs no better way to get started than with a brainstorming sessionand MindMeister is an intuitive, effective solution to mind map creative ideas. How to Get Started? Here are three important steps: Understand the ads youâre creating: To begin, you need a basic understanding of the advertising platform youâre using. What kind of space will your ad live in? If itâs an InFold ad, for example, then you know you have a certain amount of space for the creative assets you create. Tell a story in your ad: The best creative tells a story that connects your business or brand to your next customer. One of the best ways to tell a story when you donât have a lot of real estatelike on a text adis to make sure you focus in on a few key differentiators. What makes your products or services unique? Find the best ad by trying more than one: No one really knows how your creative is going to perform until it does. If you have more than one way into your story, you have a better chance of finding the best idea, by testing out a bunch of good ones. This is where mind mapping can really come in handy. Know what youâre working with To know what your ad needs, you need to know what youâre working with. For example, if youâre running an InFold ad with Infolinks, youâll have a leaderboard ad thatâs a 720 x 90 pixel ad that usually contains an image, supporting copy and a link (usually, to a relevant page on your website). Hereâs an example of an InFold ad: Notice that with this type of display ad, you have room to communicate one key message and one key call-to-action, which is the button that you want people to click on to take the next step towards becoming a customer. Knowing what youâre working with is key to building your story, which is our next step. How to tell a story in a small ad Many online advertising opportunities occur in a small space think ads on mobile phones so you want to make sure the story is focused. This could be the story of your new product, a seasonal promotion or maybe why youâre different to your competitor. But how do you boil down everything thatâs great about your business into a single idea? Imagine you sell shoes. Say, athletic shoes. When you tell the story of your shoes, itâs important to simplify. For example, you could tell the story of the quality of your shoes. You can use MindMeister to mind map creative advertising ideas and plan what youâre going to focus on in your ads. In this example, Iâve divided my hypothetical campaigns into âqualityâ and âvalue.â When you create your ad about your shoesâ quality, use words that convey the idea of quality and use a picture of a beautiful shoe to reflect that. Finding the best ad Iâm going to tell you a secret: No one really knows if an ad is going to work before they run it. But you have better odds of finding a winning ad if you run variations, especially of your ad text. By using MindMeister to mind map creative ideas, you can generate enough ideas to test a selection of ads. Next, use your mind map to plot out how youâd vary the text on the ad. In this example, Iâve shown how you could plot out three options for the âValueâ ads: And here are three options for the âQualityâ ads: Notice that the only thing that varies is how the idea of âpriceâ or âqualityâ is phrased. Can one or two words really make a difference? Yes. Many studies have shown that changing one word in an ad can increase response significantly. So try using MindMeister to mind map creative adverts with varying language, colouring, visuals and call-to-actions. The Bottom Line: Creating Great Ads Takes Planning Online advertising offers a terrific opportunity for those who can use it well. In this short blog, Iâve given you a few steps that can help improve how you approach your campaigns, especially your advertising creative. Now, itâs up to you to take these ideas and test them out by using MindMeister to mind map creative ideas for your next digital advertising campaign. Mind map your next campaign Get Started with MindMeister Its free! Get Started with MindMeister
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